The social network LinkedIn is currently the largest professional and career network. There you can establish or activate contacts with colleagues or business partners. Especially for international business contacts, LinkedIn is a great way to network. In addition, the platform is suitable for online marketing as well as for self-marketing, publishing and research and, of course, for job hunting. With LinkedIn, you have the choice between the basic and the premium profile. The basic profile is free of charge. However, special functions require a paid premium account, for example, you can see who has looked at your LinkedIn profile. As a professional network, LinkedIn offers many possibilities, for example, it can be helpful if you are looking for a job. For this purpose, your profile should be complete and meaningful. There are a few things to keep in mind with the entire profile on LinkedIn.

Here are a few tips on how you can upgrade your profile a bit, guaranteed:

1. Profile Picture

For the first impression, it is important to have a good profile picture for a meaningful profile. If you do not have a professional picture at hand, which you could use, it is worthwhile to have one made. With the huge number of profiles on the platform, profiles without a professional photo are easily lost.

2. Profile Slogan

Next to the photo, the first thing people will look at in your LinkedIn profile is the profile tagline. This will also be displayed to people who are searching for keywords but have not yet networked with you. Choose relevant keywords and fill your profile tagline with them to describe what you do.

3. Network

Networking with your contacts is at the heart of LinkedIn. You should continue to build your connections after you have had contact with people, as LinkedIn consists of a system of first, second and third degree connections. Having many connections helps you be visible to others. It's best to connect with people you know personally or have dealt with professionally. If you still decide to connect with people you don't know or don't have a direct connection with, send them a note with your request explaining who you are and why you would like to connect. It's always worth checking out the contact recommendations. There may be recommended profiles there with people you know from past projects, jobs or events. This is how you can continue to build a social network.

4. Stay Active

The important thing when networking is to stay active. Look at what other people are posting, participate by commenting, liking and sharing posts that you find helpful. You can also join groups that exist on LinkedIn. There are numerous groups for all sorts of professional interests, from software development to product management. You can join as many groups as you like, but less is more here.

5. Profile URL

Your LinkedIn URL is the web address for your LinkedIn profile. The default URL contains your name and a few numbers. However, you can edit this to make it more customized. On the right side of the profile you will see the option to edit your public URL. Use this option to make your URL more concise and clear - the whole process takes a minute or two at most.

6. Experience

Make sure you include any professional stops you feel are relevant to your career. Update your LinkedIn profile regularly so that every piece of information in your profile is always current. LinkedIn allows you to edit each piece of information in your profile individually. With relevant information containing the most important keywords, you can explain what you have achieved at the individual stations. In this way, you can draw attention to your expertise with suitable keywords.

In addition to LinkedIn, career events are a great way to network. At case, we organize our own events where students and companies can get to know each other in a pleasant atmosphere. These events, compared to larger job fairs, offer the advantage of taking place in a smaller, personal setting, allowing students and companies to meet at eye level. Become part of our talent pool and check out our numerous events and job offers.